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Foreign Formula for Success: Localize.
- Source :
-
Beijing Review . 3/11/2004, Vol. 47 Issue 10, p34-35. 2p. 1 Color Photograph. - Publication Year :
- 2004
-
Abstract
- Reports on the marketing and business strategies used by foreign corporations and businesses in China to localize their goods and services. Change of business tactics to lure the local market; Adaptation to local tastes and preferences; Comparison with the operations of the Chinese businesses in several countries worldwide.
Details
- Language :
- English
- ISSN :
- 10009140
- Volume :
- 47
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Beijing Review
- Publication Type :
- Periodical
- Accession number :
- 12798271