TENDENCIAS, FRACTURAS Y QUIEBRES EN LA DISCURSIVIDAD POLÍTICO-ELECTORAL COSTARRICENSE. ANÁLISIS POLÍTICODISCURSIVO DURANTE EL PROCESO DE LA CAMPAÑA PRESIDENCIAL 2013-2014.

The recent presidential elections in Costa Rica (2013-2014) left to see a number of circumstances ranging from historical trends, through fractures to socio-symbolic breaks that have recomposed the scene of political messages. This paper makes an introduction to the study of that process from three interrelated dimensions: political parties, candidates and political elements of the Costa Rican culture. The study concludes by analyzing the trend of personalization as a basic factor in the age of media and individualization, a fracturein the dispute over the legitimate political symbols such as centrality, and finally with a break in the sense of a recent addition in terminology used in speeches and electoral messages that gives different horizons for the study of Costa Rican political communication tone. [ABSTRACT FROM AUTHOR]