Elementos sobre a ideia de audiência nos inícios da TV portuguesa.

The process of making an audience for television involves also the representations and the discourses published about such audience. Trying to understand which ideas prevailed about the audience during the dictatorship led by Salazar, this paper examines the early period of Portuguese television. It draws on the coeval press dedicated to television, from which it gathered discourses from diverse origins: the official milieu; TV professionals; newspapers journalists; intellectual elites; and members of the public which for a while were quite interventive. Two different conceptions compete about the television audience and a negotiation process takes place within the dictatorial context. [ABSTRACT FROM AUTHOR]