La publicidad y el enfoque de la imagen femenina.

The article examines female imagery in advertising. It mentions that framing theory in communication studies is often a beneficial instrument in clarifying the relationship between advertising and its use of female imagery. An analysis of the poor portrayal of women shows that advertising remains to be a crucial commercial medium. The article also discusses that academia has increased awareness in how women are portrayed by the media by introducing academic campaigns at the Instituto de Mujer in Spain.