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TIME TO CLEAN UP: Google's new built-in ad blocker pushes publishers to create better ad experiences.
- Source :
-
Editor & Publisher . Mar2018, Vol. 151 Issue 3, p52-59. 7p. - Publication Year :
- 2018
-
Abstract
- The article reports on the Google Chrome which has launched its new built-in ad blocker on February 15, 2018 as a response to the Coalition for Better Ads' 2017 Ad Experience Report. It states that Chrome was the most popular browser in which users are using ad blocker. It also states that the built-in ad blocker helps in improving the user experience and reduce the number of "bad ads" in the web.
- Subjects :
- *AD blockers
*INTERNET advertising
*WEB browsers
*INTERNET users
*HUMAN services
Subjects
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 151
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 129027491