Research on the precise positioning of customers in large data environment.

Customer positioning has always been a problem that enterprises focus on. In this paper, FCM clustering algorithm is used to cluster customer groups. However, due to the traditional FCM clustering algorithm, which is susceptible to the influence of the initial clustering center and easy to fall into the local optimal problem, the short board of FCM is solved by the gray optimization algorithm (GWO) to achieve efficient and accurate handling of a large number of retailer data. [ABSTRACT FROM AUTHOR]