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TO POST OR NOT TO POST? Anonymous user comments in the Israeli journalistic sphere.
- Source :
-
Journalism Studies . Aug2018, Vol. 19 Issue 10, p1390-1408. 19p. 5 Charts. - Publication Year :
- 2018
-
Abstract
- User comments have become an integral part of news websites. This study implements the well-validated theory of planned behavior (TPB) in order to understand the individual decision to post anonymous comments on news sites in Israel. We examine whether commenting is a spontaneous behavior, as has been argued in previous studies, or a reasoned behavior. Based on an internet survey (N = 707), the present study results support the hypothesis that the process involved in posting a comment in a specific socio-political context involves a reasoned action that can be understood by applying a generic theoretical model. Empirical support for TPB model hypotheses for intention prediction was evident, with the subjective norm-intention relation stronger than the attitude and perceived behavioral control-intention relations. In spite of the anonymous nature of the comments, findings highlight the relevance of the perceived socio-political context for individuals' decision whether to post an anonymous comment. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 1461670X
- Volume :
- 19
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Journalism Studies
- Publication Type :
- Academic Journal
- Accession number :
- 130543417
- Full Text :
- https://doi.org/10.1080/1461670X.2017.1279027