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BRAND DESIGNS.

Authors :
Gilmour, Kim
Source :
Choice. Aug2018, p66-73. 8p. 9 Color Photographs, 8 Charts, 3 Graphs.
Publication Year :
2018

Abstract

The article focuses on the results of an annual survey of the brands the members love. The members were asked about brand satisfaction and to rate purchases on a scale of excellent to terrible and report this as satisfaction score. Minimum 50 responses needed to make reliability data robust. About 86% of members own a benchtop cooktop rather than a freestanding cooktop and oven combo.

Details

Language :
English
ISSN :
0009496X
Database :
Academic Search Index
Journal :
Choice
Publication Type :
Periodical
Accession number :
130820820