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AT&T DISCONNECTED.

Authors :
Cuneo, Alice Z.
Johnson, Bradley
Source :
Advertising Age. 5/10/2004, Vol. 75 Issue 19, p1-63. 3p. 6 Color Photographs, 1 Black and White Photograph, 4 Graphs.
Publication Year :
2004

Abstract

Reports on the impact of the problems associated with poor customer service on the business performance of AT&T Corp. in 2004. Competition between AT&T and Baby Bell Verizon Communications; Sale of AT&T Broadband to Comcast Corp.; Decline in revenues from long-distance and related phone services.

Details

Language :
English
ISSN :
00018899
Volume :
75
Issue :
19
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
13088667