Viaje al Centro de la Radio. Diseño de una experiencia de alfabetización transmedia para promover la cultura radiofónica entre los jóvenes.

This paper describes and analyzes Viaje al Centro de la Radio as a transmedia literacy proposal to promote radio culture between young people in the digital environment. We demonstrate the validity of this innovative proposal through a mixed qualitative and quantitative methodology in a sample over 120 eso and Bachillerato students belong to 10 schools from Salamanca (Spain). [ABSTRACT FROM AUTHOR]