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The Visual Analogue Scale for Rating, Ranking and Paired-Comparison (VAS-RRP): A new technique for psychological measurement.
- Source :
-
Behavior Research Methods . Aug2018, Vol. 50 Issue 4, p1694-1715. 22p. - Publication Year :
- 2018
-
Abstract
- Traditionally, the visual analogue scale (VAS) has been proposed to overcome the limitations of ordinal measures from Likert-type scales. However, the function of VASs to overcome the limitations of response styles to Likert-type scales has not yet been addressed. Previous research using ranking and paired comparisons to compensate for the response styles of Likert-type scales has suffered from limitations, such as that the total score of ipsative measures is a constant that cannot be analyzed by means of many common statistical techniques. In this study we propose a new scale, called the Visual Analogue Scale for Rating, Ranking, and Paired-Comparison (VAS-RRP), which can be used to collect rating, ranking, and paired-comparison data simultaneously, while avoiding the limitations of each of these data collection methods. The characteristics, use, and analytic method of VAS-RRPs, as well as how they overcome the disadvantages of Likert-type scales, ranking, and VASs, are discussed. On the basis of analyses of simulated and empirical data, this study showed that VAS-RRPs improved reliability, response style bias, and parameter recovery. Finally, we have also designed a VAS-RRP Generator for researchers’ construction and administration of their own VAS-RRPs. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 1554351X
- Volume :
- 50
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Behavior Research Methods
- Publication Type :
- Academic Journal
- Accession number :
- 131797254
- Full Text :
- https://doi.org/10.3758/s13428-018-1041-8