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IT changes tack.

Authors :
Howarth, Brad
Source :
BRW. 4/15/2004, Vol. 26 Issue 14, p31-32. 2p. 1 Color Photograph.
Publication Year :
2004

Abstract

Reports on the change in the marketing tactics employed by information technology vendors in Australia. Reasons why customers are holding back on investments; Elevation of purchasing decision to the level of the board of directors; Challenges facing Microsoft Corp.

Subjects

Subjects :
*MARKETING of information technology
*COMPUTER industry
*CAPITAL investments
*PURCHASING
*MARKETING

Details

Language :
English
ISSN :
0727758X
Volume :
26
Issue :
14
Database :
Academic Search Index
Journal :
BRW
Publication Type :
Periodical
Accession number :
13263805

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Authors Abstract Subjects Details