New Technology Research and Practices in Digital Publishing in China.

Enjoying widespread government support and encouragement for the digital projects of publishers and media industry. The Chinese publishing business continues to show steady development in the past year. At the same time, significant changes are taking place in the structure of the publishing industry. The content production, marketing, operating, and consumption are not linear upstream-downstream related any more. Instead, they have fused together, and thus formed a new industrial ecosphere. In this paper, we investigate the new technology research and practice in the digital publishing industry. There is obvious indication that new technology plays an important role in the structural change of the publishing industry. [ABSTRACT FROM AUTHOR]