Back to Search
Start Over
High-tech razors.
- Source :
-
Maclean's . 6/14/2004, Vol. 117 Issue 24, p67-67. 1p. 5 Color Photographs. - Publication Year :
- 2004
-
Abstract
- The article focuses on the razor industry and evaluates products. With a US$7-billion wet-shaving market at stake, it's no wonder giants Gillette and Schick-Wilkinson Sword are in a fierce duel. In 1998, Gillette introduced the three-bladed Mach3. Last year, Schick parried with the Quattro, which has four blades. Claiming patent infringement, Gillette tried to prevent the Quattro's release. Schick in turn sued Gillette, arguing the company's tag line--"the best a man can get"--is false advertising. We tried four razors, including a Philips electric and a Life Disposable for comparison. The Mach3 M3Power gave the closest shave, edging out the Schick Quattro and the Philishave HQ6736. If you're tired of borrowing cover-up from the wife or girlfriend, Pennsylvania's Herban Cowboy has Blemish Remedy & Problem Skin Cover-up, a "revitalizing" paste for guys looking to cure and hide those zits.
- Subjects :
- *NEW product development
*RAZORS
*RAZOR industry
*PATENT infringement
*SKIN care
Subjects
Details
- Language :
- English
- ISSN :
- 00249262
- Volume :
- 117
- Issue :
- 24
- Database :
- Academic Search Index
- Journal :
- Maclean's
- Publication Type :
- Periodical
- Accession number :
- 13344140