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PROXIMIZATION AS RECEPTION.
- Source :
-
Bulletin of the Transilvania University of Brasov, Series VII: Social Sciences & Law . 2018, Vol. 11 (60) Issue 1, p125-138. 14p. - Publication Year :
- 2018
-
Abstract
- The paper presents a critical overview of proximization theory (Chilton, 2004; Cap, 2006, 2013). I argue that the original model should be extended to include proximization as interpreted by the audience. The paper indicates some challenges to implementing the proximization-as-reception component, related in particular to data sampling and identification of the relevant markers. Using Web-based user-generated content is suggested as a solution in the former case; a test case study is proposed to address the second problem. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 20667701
- Volume :
- 11 (60)
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Bulletin of the Transilvania University of Brasov, Series VII: Social Sciences & Law
- Publication Type :
- Academic Journal
- Accession number :
- 133549685