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Amazon’s Potent Ad Inroads.

Authors :
WEISE, KAREN
Maheshwari, Sapna
Source :
New York Times. 1/21/2019, Vol. 168 Issue 58214, pB1-B2. 2p.
Publication Year :
2019

Abstract

The article explores the use of Amazon's advertising services by advertisers in order to cater to target customers. Businesses and advertisers wanted to know the online buying habits of customers. The value of the company's advertising business has reached about 125 billion U.S. dollars. Many advertising agencies have expressed interest in an advertising area that is less obvious to many consumers.

Details

Language :
English
ISSN :
03624331
Volume :
168
Issue :
58214
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
134206153