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The 'will to give': corporations, philanthropy and schools.
- Source :
-
Journal of Education Policy . March 2019, Vol. 34 Issue 2, p195-214. 20p. - Publication Year :
- 2019
-
Abstract
- In contemporary times, corporate philanthropy is positioned as an effective means to 'solve' a variety of social problems. Childhood obesity is one such 'problem' that has captured the interests of schools, corporations, industry groups and a number of 'not-for-profit' players. In this paper, I critically examine how the private sector uses the notion of philanthropy to shape school-based solutions to obesity and unhealthy lifestyles. By conducting a critical ethnography in two New Zealand primary schools and drawing on Foucauldian notions of government and 'practices of assemblage', I illuminate how a number of organisations officially planned to employ philanthropy as a means to govern others, as well as what actually happened when these plans met their intended targets: children, teachers and principals. Although corporations, charities and schools were assembled together through their combined 'will to give', the notion of philanthropy helped to re-assemble and re-invent private sector organisations so that they were seen to be socially responsible, healthy, and even educational. Philanthropy also worked to mask private sector players less altruistic interests: branding, public relations strategies, avoidance of stricter regulations and legislation, and the desire to profit. [ABSTRACT FROM AUTHOR]
- Subjects :
- *CHILDHOOD obesity
*CORPORATE giving
*SCHOOLS
*TEACHERS
*ETHNOLOGY
Subjects
Details
- Language :
- English
- ISSN :
- 02680939
- Volume :
- 34
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Journal of Education Policy
- Publication Type :
- Academic Journal
- Accession number :
- 134473237
- Full Text :
- https://doi.org/10.1080/02680939.2018.1424940