Marketing's Dilemma: IN-HOUSE OR OUTSOURCED? MANY TOP MARKETERS USE A MIX OF INTERNAL AND EXTERNAL RESOURCES, BUT IS THAT RIGHT FOR YOU?

The article reflects on the views of Andrew Brenits, chief executive officer (CEO) of Brenits Creative, according to which many top marketers use a mix of internal and external resources for driving sales. Topics discussed include hire permanent employee with skills; following project management approach for the same; and balancing management and email marketing in-house.