S KNJIŽNICOM DO POSLOVNOG USPJEHA.

Aim. This paper presents the experiences of the Rijeka City Library in starting and realizing the Business Corner service - a service aimed at providing business information and e-services, as a support to citizens in coping with the world of business and entrepreneurship. It also analyzes the structure of the Business Corner users and their level of satisfaction with this service. Methodology. In the introductory part, the motivation for starting the service is described, with specific reference to the relevant international documents on which it is based. This is followed by good practice examples, both in Croatia and around the world. The Business Corner service is described through its aims, human, technological and other resources, contents of the service, and promotional activities. Through the analysis of the evaluation forms given to all participants and visitors of Business Corner events, the users structure has been outlined and their satisfaction with the service assessed. Results. The results have shown a great interest of the citizens for the contents that the Business Corner service offers to the local community. The trend shows a constant growth of interest. Women are more proactive in comparison to men (63%). 35% of the users are not Library members. As expected, 60% of the users are aged between 26 and 45 years. 55% of the users are employed, while 17% are unemployed. The users have shown great satisfaction with the choice of topics and the usefulness of information. Facebook is the most important communication channel, as far as the promotion of the service is concerned. Originality/value. By participating in the process of strengthening the spirit of entrepreneurship, the library is moving away from the usual practice, which is confirmed by the positive evaluation of the service by its users and the number of those participating in the project (associates and participants). Traditionally, public library programmes aimed at library users are focused mainly on education and culture. By expanding the service to include business and working aspects of life, the public library attracts the attention and evaluation of the public in the new way. [ABSTRACT FROM AUTHOR]