El discurso sobre género en la página de Facebook del Movimiento Pro Vida y Pro Familia en Paraguay.

This article presents reflections about the hegemonic ideological representations contained in the discourse of the Movement for Life and the Family in Paraguay. This includes a hermeneutic analysis of the discourse of videos that were part of the Facebook campaign "We are many, many more" produced by the Movement. The interpretation of the data has been made from the perspective of feminist gender studies and from the Paraguayan debate about the diversity of configurations and family structures and their role in educational content. The analysis of the social and political context and the debate around the subsequent elections indicate that the main objective of the campaign was promoting a specific profile of political candidate, according to the values of the conservative electorate. [ABSTRACT FROM AUTHOR]