THE INFLUENCE OF JOB INSECURITY ON PERFORMANCE OUTCOMES AMONG EMPLOYEES OF TURKISH TV SERIAL INDUSTRY.

The purpose of this research is to find out the effects of job insecurity on burnout and the effect of burnout on creativity and performance of employees in the Turkish television serial industry which is gaining a broad attention in the recent years. The research was designed as a survey. In order to collect data; "Maslach's Burnout Inventory" "Job Insecurity Scale", "Creativity Scale" and "Performance Scale" were used. Specific descriptive analyses which were conducted to calculate the data were percentage, frequencies, means, t-test, One-Way ANOVA and Multiple Linear Regression. It is found out that employees' burnout level was at a high level in emotional exhaustion and personal accomplishment at a low level in depersonalization. Moreover, the results of relation between burnout, performance and creativity were significant. Consequently, it is also found out that burnout is another factor affecting job performance. [ABSTRACT FROM AUTHOR]