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HIGHER GROUND.
- Source :
-
Esquire . May2019, p18-111. 4p. 4 Color Photographs. - Publication Year :
- 2019
-
Abstract
- The article offers information on the occupational life of Yvon Chouinard, Patagonia founder, a clothing company. Topics discussed include views on the life of Chouinard as entrepreneur; information on the marketing strategy of Chouinard by revolutionizing clothing designs; and mentions a book "Some Stories: Lessons from the Edge of Business and Sport" depicts his adventurous mountaineering and climbing life.
Details
- Language :
- English
- ISSN :
- 01949535
- Database :
- Academic Search Index
- Journal :
- Esquire
- Publication Type :
- Periodical
- Accession number :
- 136126402