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- Source :
-
New York Times . 5/2/2019, Vol. 168 Issue 58315, pB1-B6. 2p. - Publication Year :
- 2019
-
Abstract
- The article deals with the important contribution of curated wares to the success of Canadian-based bookstore chain Indigo under the leadership of chief executive Heather Reisman. Topics covered include the business model adopted by the bookstore chain which involves the development of its own brand, the advantages of cross-merchandising, and the expansion of Indigo in the U.S. market.
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 168
- Issue :
- 58315
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 136189384