OLUMSUZ DEĞERLENDİRİLME KORKUSU İLE ANİ-KOMPULSİF SATIN ALMA DAVRANIŞI İLİŞKİSİNDE YATAY BİREYSELLİK VE/VEYA NORMATİF UYUMLULUĞUN OLASI ETKİLERİNİN İNCELENMESİ

Impulsive-Compulsive Buying Behaviour (ICB) affects people from all social levels of community today. Studies show that there is a relationship between psychiatric disorders and this behaviour. One reason causing depression in individuals is the Fear of Negative Evaluation (FNE) (individuals' social concerns). In this study, it is studied to determine with the test of the developed research model that whether Horizontal Individuality (HI) and/or Normative Compatibility (NC) variables play an "intervening effect" on the relationship between FNE and ICB behaviour. In this regard, data were collected from 102 academics who have been working either in Karadeniz Technical University or Gumushane University by the method of simple random sampling. Structural Equation Modelling was used for the test of the research model. As a result of the analysis, it is understood that there is not a direct effect between ICB and FNE, but it is demonstrated that there is a significant indirect effect (intervening effect) over the NC variable. [ABSTRACT FROM AUTHOR]