Farmers' typologies regarding environmental values and climate change: Evidence from southern Brazil.

Adoption of sustainable agriculture practices (SAP) has the potential to mitigate climate change's effects, while at the same time minimize degradation of natural resources and increase food production. However, recent policies based on economic incentives alone have largely failed to increase SAP adoption rate at farm level. Understanding farmers' perceptions towards environmental issues and climate change is essential to change this situation. This study aims to categorize farmers in different types, according to their perceptions on environmental issues and on climate change in a sample of Brazilian farmers (n = 172). Principal Component Analysis (PCA) and Cluster Analysis were used. Results showed four clusters of farmers: "Worried", "Apathetic", "Anthropocentric" and "Ecocentric". Contrasting to "Worried" and "Apathetic", farmers in "Anthropocentric" and "Ecocentric" clusters presented pro-environmental behavior, which suggests a high likelihood to adopt SAP. While farmers with an anthropocentric view are oriented to increase their economic gains, ecocentric farmers are motivated by environmental concerns i.e. non-economic factors. Insights of this paper can be used to facilitate effective policy development and strategies to increase the adoption rate of SAP. Image 10125 • The study examines the classified environmental behavior of farmers in Brazil. • Statistical analysis was used for the study. • Farmers who are ecocentric and anthropocentric exhibited pro-environmental behavior. • Pro-environmental behavior is not motivated exclusively by financial incentives. • Results will help to increase the adoption rate of sustainable agricultural practices in Brazil. [ABSTRACT FROM AUTHOR]