A mediação do outro na tela da TV: desaios e limites da crítica midiática.

The aim of this paper is to understand the mediation of the other and its critical potential starting from the racism debate of television show that produces "experiments" with the everyday life, called Vai fazer o quê? (TV Globo). Initially, we investigate what the representation built in one of the episodes of this show tells us about the social and media contemporary contexts and we relect on how this narrative that tries to criticize Brazilian racism ends up being itself crossed by racist ideologies. At last, we question the ethical limits of a television "experiment" that puts ordinary subjects in sufering situations without their consent and we try to apprehend the show's role on the critics it makes on racism in Brazilian society. [ABSTRACT FROM AUTHOR]