Planning for Currency Exchanges: Sociology Going Forward.

In this paper I describe the gradual monetization of the university and its implications for the discipline of sociology. I suggest that not only is money a guiding force for the decisions that university administrators, faculty and students make but that it is also a metaphor for the changes and challenges faced by sociologists today. The second part of the paper identifies strategies for grant success based on approaches that are common in the natural sciences. [ABSTRACT FROM AUTHOR]