Practitioner centred methodological approaches to creative media practice research.

Practitioner-based enquiry (PBE) has been successfully applied as a research methodology to media production projects for undergraduates, honours and doctoral researchers at the University of Newcastle, Australia. PBE incorporates reflective practitioner approaches and extends ethnographic methods by offering a methodology that investigates the subjective experiential perspective of the practitioner-as-researcher. A collective review of these research projects illustrates the robustness of this approach by drawing out similar research findings that point convincingly towards creativity being described as a practice, a process and a system that is internalised by a practitioner. [ABSTRACT FROM AUTHOR]