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When Wacky Can Work.
- Source :
-
Television Week . 6/21/2004, Vol. 23 Issue 25, p29-29. 1/3p. 2 Color Photographs. - Publication Year :
- 2004
-
Abstract
- Discusses the use of humor in promotions. Description of a spot made by KOMO-TV to introduce Mike Dardis, co-anchor of the "Morning News," to Seattle, Washington viewers; Promotions made by KMID-TV in the Midland International Airport in Texas.
- Subjects :
- *WIT & humor in advertising
*TELEVISION journalists
*TELEVISION stations
*AIRPORTS
Subjects
Details
- Language :
- English
- Volume :
- 23
- Issue :
- 25
- Database :
- Academic Search Index
- Journal :
- Television Week
- Publication Type :
- Periodical
- Accession number :
- 13851993