A Selection of Titles from Chinese Academic Presses.

This is a huge and lucrative market that no university press can afford to ignore: there are roughly 27 million college students, more than seven million graduate students, and close to two million postgraduate students in about 2,915 higher learning institutions in China. But after the 2010 nationwide restructuring campaign that brought about the "emancipation" of university presses from their parent institutions, there has been a big push for them to enter the trade market, widen their readerships, and seek their own fortunes. Such books don't always have mainstream appeal, but Guangxi Normal University Press Group, for instance, managed to combine academic rigor and market-friendliness with Pivots: 3,000 Years of China, which hit the bestseller jackpot with nearly 280,000 copies sold to date. [Extracted from the article]