Advertising.

Authors :: Ives, Nat
Source :: New York Times. 7/9/2004, Vol. 153 Issue 52905, pC6-C6. 999p. 1 Black and White Photograph.
Publication Year :: 2004
Abstract: Focuses on the advertising campaign developed for Skittles candy, a product of Masterfoods USA, by TBWA/Chiat/Day. Emphasis of the campaign on experiencing the candy, not just tasting it; Theme of previous advertising campaigns; Budget allocated for the new advertisements; Description of the three TV commercials; Sales performance of Skittles candy.