As community papers struggle, one island news outlet thrives by sticking to shoeleather tactics.

The article focuses on the newspaper "Manitoulin Expositor" and "The Manitoulin West Recorder" are owned by 73-year-old Rick McCutcheon. It mentions that The Manitoulin Expositor covers most of the Manitoulin island with a weekly circulation of 6,000 the western part of the island is covered by The Manitoulin West Recorder, circulation 1,500. It also mentions that tourism websites and fishing derbies are helpful in maintaining community loyalty.