Cite
Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns.
MLA
Zwerin, Amanda, et al. “Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns.” Journal of Promotion Management, vol. 26, no. 2, Mar. 2020, pp. 163–85. EBSCOhost, https://doi.org/10.1080/10496491.2019.1699626.
APA
Zwerin, A., Clarke, T. B., & Clarke III, I. (2020). Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Journal of Promotion Management, 26(2), 163–185. https://doi.org/10.1080/10496491.2019.1699626
Chicago
Zwerin, Amanda, Theresa B. Clarke, and Irvine Clarke III. 2020. “Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns.” Journal of Promotion Management 26 (2): 163–85. doi:10.1080/10496491.2019.1699626.