Is 'City Branding' Worth Re‐Visiting?

Authors :: Kavaratzis, Mihalis
Source :: Tijdschrift voor Economische en Sociale Geografie (Journal of Economic & Social Geography). Feb2020, Vol. 111 Issue 1, p24-27. 4p.
Publication Year :: 2020
Abstract: This commentary attempts to briefly but critically discuss some of the potential factors that have made the 2005 article 'City Branding: An effective assertion of identity or a transitory marketing trick?' a well‐known and extensively cited article in the field of place branding. It includes an account of the major sources of inspiration and the main intentions of the article, as well as a necessarily personal reflection on its shortcomings. [ABSTRACT FROM AUTHOR]

Language :: English
ISSN :: 0040747X
Volume :: 111
Issue :: 1
Database :: Academic Search Index
Journal :: Tijdschrift voor Economische en Sociale Geografie (Journal of Economic & Social Geography)
Publication Type :: Academic Journal
Accession number :: 141251147
Full Text :: https://doi.org/10.1111/tesg.12403