La comunicación como instrumento de cambio en a problemática ambiental.

This article analyzes the transformative capacity of communication in the face of the ecological crisis that the world is going through today. Communication as culture maker has the laudable mission of establishing new values and habits regarding the environment, with the aim of raising interest in understanding and experiencing environmental issues in favor of the natural environment. Communication and environment are topics that converge in the construction of urban societies with ethical support, fostering a favorable social attitude towards environmental issues. Every communication process is of vital importance in society since it is a fundamental element in education to promote values, commitment and responsibility towards the common good and, in this particular case, environmental care. [ABSTRACT FROM AUTHOR]