Algı Yönetiminde Medyanın Rolü: Avrupa Birliği- Türkiye Müzakere Süreci Örneği.

The aim of this study is to explore the role of media in terms of perception management regarding Turkey-EU relations and negotiations. To this aim, a corpus of news on EU-Turkey relations published between January 1, 2011- December 31, 2016 in the newspapers of high circulation, Hürriyet and Sabah in terms of management of public's perception, which was compiled on the basis of purposive sampling, was analyzed by following content analysis framework. The content of news majorly relates to the categories of security, internal affairs, foreign policy, democratization and economics. Specifically, the findings show that most of 162 news published in Hürriyet were on the affairs of internal affairs while the issues regarding economics were the least included ones. As for Sabah, it is seen that internal affairs was heavily dealt in most of 197 news; on the other hand, security was rarely focused. Besides, the number of favorable news was observed few compared to unfavorable news, and the number of favorable news published in both newspapers was equal. These findings suggest that the way the newspapers published the news regarding European Union and Turkey relations and negotiation process seem to have moved on operating the perception in negative ways, which may be based on the matter of democratization. [ABSTRACT FROM AUTHOR]