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Why Your Library Needs Social Media Ambassadors, Now.

Authors :
Garza, Cesar
Source :
Texas Library Journal. Winter2019, Vol. 95 Issue 4, p8-10. 3p.
Publication Year :
2019

Abstract

The article offers information on why library needs social media ambassadors for library's marketing. Topics discussed include marketing strategy of the Austin Public Library (APL), the opening of Austin's new Central Library building and APL subscribes to an email marketing platform such as hashtag and share stories.

Subjects

Subjects :
*SOCIAL media
*LIBRARY marketing
*MARKETING strategy
*LIBRARY buildings
*EMAIL systems in marketing

Details

Language :
English
ISSN :
00404446
Volume :
95
Issue :
4
Database :
Academic Search Index
Journal :
Texas Library Journal
Publication Type :
Periodical
Accession number :
142245822

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Authors Abstract Subjects Details