Advertising.

Authors :: Ives, Nat
Source :: New York Times. 7/28/2004, Vol. 153 Issue 52924, pC11-C11. 999p.
Publication Year :: 2004
Abstract: Reports on the increasing number of longer commercials in the United States. Aim of getting noticed; Integration of brands into entertainment programs by Initiative Media; Short film experiments by BMW of North America; 90-second commercial by Under Armour Performance Apparel; Brand building strategies.