The demand side of STM publishing: understanding value creation in new market units.

Five factors are shaping the STM publishing industry: the shift from a supply-driven to a user-driven industry; conversion of paper-based products to an all electronic environment; commoditization of online publishing technology; consolidation; and saturation of the traditional buyer market. Opportunities exist for publishers who can leverage their traditional content assets into new products that help specifically defined user-groups accelerate and enhance the value creation process in vertical industry sectors. Research conducted with one group of researchers within one group of functions in one given industry describes the results of such an approach. [ABSTRACT FROM AUTHOR]