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Agency A-List 2020: Creativity Agency of the Year.

Authors :
Diaz, Ann-Christine
Source :
Ad Age. 4/20/2020, Vol. 91 Issue 8, p22-22. 1p.
Publication Year :
2020

Abstract

Creativity Agency of the Year TBWA\ Media Arts Lab A massive billboard popped up seemingly out of nowhere on the side of a hotel in Las Vegas ahead of the annual Consumer Electronics Show in January 2019. Even though it didn't exhibit at CES that year, Apple was one of the event's most talked-about brands thanks to that ad, created out of its dedicated agency TBWA\Media Arts Lab. In 2019 it worked across more lines of Apple business than ever since it rolled out from TBWA\Chiat\Day in 2006 as a dedicated Apple shop. [Extracted from the article]

Details

Language :
English
Volume :
91
Issue :
8
Database :
Academic Search Index
Journal :
Ad Age
Publication Type :
Periodical
Accession number :
142870903