Marca: #Biblioteca@.

Over the years, the history and evolution of Pozoblanco's Library has been based on several fundamental premises that have led to its growth: the attentive and constant listening to the people to meet their demands and the boundless participation offered to the community to meet their needs. To this effect, library professionals have had to adapt themselves and undertake the changes emerging from those needs by reinventing themselves, day by day, and by making their transformation visible to the public. A change in the library facilities made by graphic design professionals has allowed the display of a corporate image, suited to the current needs, which defines the identity of Pozoblanco's Library. A motto, "You and I make the library", and a distinct image ascribed to this concept throw a spotlight on the open, innovative and communicative features that characterize the library. Users are one of the library's great assets. The library raises its supporting pillars according to what society dictates. It maintains a continuous synergy with the community. The library staff has learned to work following common guidelines and to take care of the corporate brand with rules that regulate the image in a simple, unitary and coherent way to prevent its deterioration. Over the three years of experience with the brand, it has been proven that the strict care of its implementation has influenced significantly its success, thus improving the way in which the community approaches this service. Its personal seal has given the library character, seriousness, quality and professionalism. The local library is still constantly listening and attentive to new demands. However, there is no doubt that Pozoblanco's Library also dictates today many slogans and messages about its identity to its people through its corporate image. [ABSTRACT FROM AUTHOR]