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Microsoft Takes On iTunes.

Authors :
Garrity, Brian
Banerjee, Scott
Source :
Billboard. 9/11/2004, Vol. 116 Issue 37, p1-61. 2p.
Publication Year :
2004

Abstract

Discusses the efforts of Microsoft to penetrate the digital music market as of September 11, 2004. Predicted performance of the Microsoft Music endeavor; Prices of their music downloads; Information on the marketing strategy used by the company. INSET: Coming Next: Napster To Go.

Subjects

Subjects :
*MARKET penetration
*DIGITAL music players
*DOWNLOADING
*PRICES
*MARKETING strategy

Details

Language :
English
ISSN :
00062510
Volume :
116
Issue :
37
Database :
Academic Search Index
Journal :
Billboard
Publication Type :
Periodical
Accession number :
14360047

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Authors Abstract Subjects Details