Natural philosophy versus philosophy of naturalness.

I reflect on some of the basic aspects of present day Beyond the Standard Model particle physics, focusing mostly on the issues of naturalness, in particular on the so-called hierarchy problem. To all of us, physics as natural science emerged with Galileo and Newton, and led to centuries of unparalleled success in explaining and often predicting new phenomena of nature. I argue here that the long-standing obsession with the hierarchy problem as a guiding principle for the future of our field has had the tragic consequence of deviating high energy physics from its origins as natural philosophy, and turning it into a philosophy of naturalness. [ABSTRACT FROM AUTHOR]