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Retailing to foreign national consumers in the border zone: The impact of currency devaluation...
- Source :
-
Journal of Global Marketing . 1998, Vol. 11 Issue 3, p85. 22p. - Publication Year :
- 1998
-
Abstract
- Investigates the factors that affect how retailers in a border zone manage the elements of the retail trade mix with respect to foreign national consumers. Effects of competition from foreign retailers and currency devaluation on variables of the retail mix; Impact of devaluation perception on the retail competition from foreign retailers.
- Subjects :
- *RETAIL industry management
*INTERNATIONAL relations
Subjects
Details
- Language :
- English
- ISSN :
- 08911762
- Volume :
- 11
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Journal of Global Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 143733