Kitle ve Kültür Turizmi Bağlamında JollyTur ve EtsTur Seyahat Acentelerine Ait İnternet Reklamlarının İçerik Analizi.

While capitalism seized domination around the world, it divided nations into two separate poles, exploiters and exploited, and transformed almost all resources on earth from exploitation to natural resources into exploitation. According to the Dependency Theory, one of the most important elements of this exploitation emerges as the tourism sector today. Accordingly, Western central countries impose mass tourism, under their hegemony, while imposing mass tourism to underdeveloped and developing neighboring countries to reproduce their dependent positions. In this study, in order to reveal that encouraged what kind of advertising monitors tourism in Turkey, JollyTur and EtsTur travel agency of internet advertising which they have issued during the year 2019 were analyzed by quantitative content analysis method. In the analysis made, it was found that both travel agencies place massive advertising on the theme of mass tourism, they limit their understanding of tourism almost entirely to the sea-sand-sun trio and ignore cultural tourism. It is concluded that the travel agencies mentioned through the visual and textual repetitions of the categories determined for analysis restrict cultural tourism to the main location and activity and encourage the audience to mass tourism. [ABSTRACT FROM AUTHOR]