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Research on the weight calculation of social benefit evaluation of Chinese film and TV enterprises based on fuzzy comprehensive evaluation method.

Authors :
Yi, Kui
Yu, Lixia
Lu, Lihong
García Guirao, Juan Luis
Source :
Journal of Intelligent & Fuzzy Systems. 2020, Vol. 38 Issue 6, p7813-7824. 12p.
Publication Year :
2020

Abstract

With the development of science and technology, as well as the improvement of living standards, the calculation of social benefit evaluation has been considered as one of the key points for Chinese film and TV enterprises to achieve a sustainable development in the future. The exploration of seeking improvement paths through actively responding to changes in consumer demands and improving social benefits, as well as applying calculation and analysis of evaluation weights, has attracted widespread attention from the academic community. Based on the fuzzy comprehensive evaluation method, this paper applied the concept of fuzzy computing, and conducted a weighted analysis of the social benefits of Chinese film and TV enterprises through questionnaire and analysis of large sample survey data. Accordingly, it proposed the countermeasures for Chinese film and TV enterprises to achieve innovative development in the future. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
10641246
Volume :
38
Issue :
6
Database :
Academic Search Index
Journal :
Journal of Intelligent & Fuzzy Systems
Publication Type :
Academic Journal
Accession number :
144257176
Full Text :
https://doi.org/10.3233/JIFS-179851