Deporte, ciudades, empresarios y políticas urbanas. Los Juegos Olímpicos de la Juventud de Buenos Aires 2018.

Within the field of mega-event studies, a case with smaller scale, projection and little study is recovered. The YOG 2018 were propitious for the experimentation and production of a new image of the city, its government and urban interventions. With the reconstruction of local and international political support, the YOG 2018 is interpreted as a turning point in the career of Buenos Aires as a possible Olympic venue. Within this framework, the careers of two CEOs that articulate business, sport and politics are being investigated. Likewise, the paper studies the city image production in Buenos Aires as a candidate and a healthy tourist space. The work focuses on the impact of the YOG 2018 in the Comuna 8. It is analyzed how the Government of the City proposed a new form of land valorization through the institutional mask of Integral Urban Planning and the transfer attempt of CeNARD. Finally, it is shown that mega-events can promote the relocation of large infrastructures to areas less attractive for the real estate market and thus free up land of greater value in other areas of the city. [ABSTRACT FROM AUTHOR]