Back to Search
Start Over
An exploratory study of factors motivating Mexican women to undertake and continue with nutritional programs.
- Source :
-
Health Marketing Quarterly . Jul-Sep2020, Vol. 37 Issue 3, p245-264. 20p. 1 Diagram, 1 Chart. - Publication Year :
- 2020
-
Abstract
- The purpose of this paper is to study and provide a framework for the motivations of women to engage in and maintain a nutritional program in Mexico. Focusing on a physician–dietician counseling program, 10 in-depth interviews were conducted with women age 30–60 engaged in the program. Two different sets of motivations for women were found, intrinsic and extrinsic, consistent with the self-determination theory. A model presents each set of motivations including subsets that explain specifically what makes women want to continue a nutrition program. Also, marketing implications from these motivations are discussed. [ABSTRACT FROM AUTHOR]
- Subjects :
- *OBESITY risk factors
*AUTONOMY (Psychology)
*DESIRE
*GOAL (Psychology)
*HEALTH behavior
*INTERVIEWING
*MOTIVATION (Psychology)
*NUTRITION education
*NUTRITION counseling
*PSYCHOLOGY
*RESEARCH
*SELF-efficacy
*WEIGHT loss
*PSYCHOLOGY of women
*THEORY
*SOCIAL support
*THEMATIC analysis
*DISEASE prevalence
*ATTITUDES toward obesity
Subjects
Details
- Language :
- English
- ISSN :
- 07359683
- Volume :
- 37
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Health Marketing Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 146116723
- Full Text :
- https://doi.org/10.1080/07359683.2020.1805892