ОСОБЛИВОСТІ ІННОВАЦІЙНОГО ПРОЦЕСУ НА ПІДПРИЄМСТВАХ ІНДУСТРІЇ ГОСТИННОСТІ.

The article analyzes the concept of innovation process and innovations, clarifies their essence, starting from the first references in the scientific literature. It has been noted that J.Schumpeter, considering the aspects of new changes in development and presenting the innovation process, identified their typical changes. The problems of innovations in the economic theory and practice of enterprise management have been presented. It shows the need to avoid an approach that is based on the idea of simple product renewal and limits the search for ways, explaining how to apply new techniques and does not always have the maximum commercial potential. The features of innovations in the process of implementation at the enterprises of the hospitality industry as one of the most promising areas of development of the country's economy have been presented. Their main feature, - the service character, has been determined. The importance and expediency of dividing innovations into service and production have been indicated. It has been noted that such a grouping should be of paramount importance from a methodological point of view. It has been shown that most of the existing innovations are focused on fixing their individual types at the enterprises of material production. For service enterprises, many of the selected classification criteria are inapplicable, and sometimes show a completely opposite character. It has been shown that the concept of "service innovation" means innovation in the service sector. It has been revealed that scientists in their views on the innovative features of the service sector are divided into two groups: those, who do not differentiate between service and those, who production innovations and absolutely distinguish them from each other. It is the proponents of the differentiating approach that form the specific character of service innovations. Their main claim is that the study of service innovations requires special tools and new theories. This made it possible to highlight the features of service innovations used by enterprises in the hospitality industry. The above list of features of service innovations for the hospitality industry enterprise is certainly not exhaustive; however, it may be useful for further research on service innovation. On the basis of the study, the directions for the development of innovations by enterprises of the hospitality industry have been proposed. [ABSTRACT FROM AUTHOR]