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Effects of Uniqueness, News Valence, and Liking on Personalization of Company News.
- Source :
-
Journalism & Mass Communication Quarterly . Winter2020, Vol. 97 Issue 4, p890-912. 23p. - Publication Year :
- 2020
-
Abstract
- Many online information systems are delivering personalized news to users today. The essence of this personalization process is to match a news article to the reader's self-identity. However, prior studies mostly focus on matching a positive news story to a person's desired identity. No known research has discussed the possibility of matching a negative news story to a person's undesired identity. This study aims to fill this theoretical gap by testing a three-way interaction effect among news valence, identity desirability, and uniqueness on attitude toward the news story. Through a 2 × 2 × 2 between-subjects experiment, it is shown that a positive news story tends to generate a more favorable attitude when matched to the reader's desired self-identity, whereas a negative news story will generate a more favorable attitude when matched to the person's undesired self-identity, and such an effect is especially pronounced when the identity is unique. Perceived news credibility is found to partially mediate these effects. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10776990
- Volume :
- 97
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Journalism & Mass Communication Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 146871845
- Full Text :
- https://doi.org/10.1177/1077699020923604